The Complete Guide Video Games & Virtual Products
The world of gaming keeps changing, and as a result, there are now many opportunities for marketers and gamers alike with virtual products. Buying in-game items, subscriptions, and downloadable content are just a few examples. With that said, if you are trying to enter this niche, here’s everything you need to know about how to start earning money through an affiliate marketing blog about gaming and virtual products.
What do we mean by Virtual Products in Gaming?
These are digital goods that enhance the overall gaming experience. For example, cosmetic and functional upgrades, which include:
- In-Game items: Skins, weapons, armor and other customizations.
- Downloadable Content or DLC: Additional levels, characters or storylines.
- Game keys: digital licenses to access full games.
- Virtual currency: In-game currencies like V-Bucks (Fortnite),
Apex Coins (Apex Legends), or Robux (Roblox). - Subscriptions: Services like Xbox Game Pass, PlayStation Plus, or EA Play.
- Esports tickets and merchandise: Virtual access to tournaments or branded items.
Why should you focus on gaming and virtual products?
As of 2023, the gaming industry has made over 200 billion in revenue, and a sizeable space that can be attributed to virtual products. This means the market size is huge! Gamers are exceedingly passionately and engaged, endlessly pushing the limits of creativity. The community thrived in 2020, and continues to thrive today – grown from 2.9 billion to 3.2 billion active gamers worldwide!
